A bounce rate is a term used to refer to the percentage of users who leave your website shortly after viewing the first page they land on. The Google Analytics tool is a simple way to determine your website’s bounce rate. This will give you a more exact idea about the number of users who are cutting their time on your website short off the impression that the first page makes.
Bounce rate is a very serious factor to consider, not only in terms of enhancing user experience and engagement but also for SEO. It is often the most serious issue for several sites, but it can be dealt with by utilizing a few effective techniques. Below are a few courses of action that will help you in reducing the bounce rate while increasing overall productivity of your site.
You have to be sure that your focus is on delivering quality not quantity.
If you will learn to balance the both, no one can leave you behind. You can hire good writers to get the quality copies of content to not only convey your business perspective but also delivering the informative stuff to the audience that’s relevant to their research. Also, split the long-length articles into parts to grab the attention of time-poor visitors with the very first look.
Consider enhancing the responsiveness of your WordPress site.
As the population of users accessing the web through mobile devices is increasing at a competitive pace. If your website won’t be equally responsive and intuitive on mobile as that of its desktop’s version, you are likely to push away your potential customers. Therefore, getting your website prepared to respond well on small screens will get you desirable results in terms of conversions and improved brand’s visibility.
Make sure the link structure of your site is well-organised and functional enough to guide users in a right direction.
Be it an external or internal link, it should be connected well to the landing resource. It is often preferable to open external links in a new window. Moreover, providing links to the relevant articles is a likeable attribute.
Navigation is among most overlooked aspects of a functional website.
Designers often forget the purpose of navigation in an effort to show their creativity. And here, their creativity tends to be a bit disastrous. So it’s better to keep the navigation clear, easily accessible and understandable so that visitor won’t find the journey through your website confusing.
Once you get people to your site you want it to be a destination they spend a lot of time at and in turn share with their networks. Keeping your bounce rate low is the first step to achieving that. Bezoar Software can direct you to a number of impressive website layouts and themes that will make that initial visitor arrival productive one.