If you are starting or even own an established, e-commerce website, 7 Little Changes That Will Make a Big Difference With Your E Commerce will improve your conversions, get more customers and increase revenue.
Here are 7 Little Changes That Will Make a Big Difference With Your E Commerce.
1. Start A Blog For Your Website.
The first of 7 Little Changes That Will Make a Big Difference With Your E Commerce is:
If you have an e-commerce site and haven’t added any products recently, or if you have a business portfolio and haven’t added a new project lately, start a Blog. Blogging is one of the most efficient ways of increasing organic traffic to your website.
Major search engines regularly crawl your site to see what pages, if any, have been updated. Blogging is one of the best ways of adding new content to your site on a regular basis.
Creating a Blog for your website is actually very simple. Just create a new Page and tell WordPress that’s where you want your Blog posts to be displayed.
- Put Your Images To Work
The second of 7 Little Changes That Will Make a Big Difference With Your E Commerce is:
If you already have a Blog or have pages with many images relevant to your content, make sure they are optimized. Images and their metadata also get crawled by search engines and help determine a page’s relevancy to search terms.
With the WordPress’ media library it is easy to set these tags for your images.
- Ensure Page Titles And Descriptions Are Descriptive.
The third of 7 Little Changes That Will Make a Big Difference With Your E Commerce is:
One of the most common mistakes of SEO is having poor or non-existent metadata. Metadata is what Google or other search engines show to potential visitors when they search for a key word or phrase. If a potential visitor does not like what they see when they’re searching, you are most likely going to lose their traffic to someone else.
There are many plugin solutions that make SEO for WordPress easier. At Bezoar Software, we use De Valk’s (Yoast SEO).
- Avoid Using “Stopwords” In Your Permalinks (A, The, Of, For).
The fourth of 7 Little Changes That Will Make a Big Difference With Your E Commerce is:
Do not use stopwords. In the newer versions of WordPress, stopwords are automatically stripped from permalinks of newly created posts. Leave these out, as Google will ignore them. Also they usually result in long and ugly URLs.
- Ensure Your Home Page Helps Guide Visitors To What They’re Looking For.
The fifth of 7 Little Changes That Will Make a Big Difference With Your E Commerce is:
Your home page should focus on helping visitors and potential customers find what they’re looking for deeper within the pages of your site. Do not clutter it with too much information on your products.
- Ensure Visitors Know Your Site Is Safe.
The sixth of 7 Little Changes That Will Make a Big Difference With Your E Commerce is :
Visitors want to know that they are safe browsing your website; not only from malware and phishing but from their personal information being stolen as well.
The first thing, which also has it’s SEO benefits, is using SSL (https://). SSL (Secure Sockets Layer) encrypts the connection between the host (where your website is located) and the client (the visitor’s browser). Adding an SSL Certificate to your site can make a big difference in conversions if you’re selling products or collecting information from your visitors.
- Finally, Keep Your Sidebar Clean. Not All Of Those Widgets Are Really Necessary.
The seventh of 7 Little Changes That Will Make a Big Difference With Your E Commerce is:
Keep your sidebar clean. WordPress comes fully-loaded with an assortment of Widgets. One of the worst things you can do is have too much “stuff” on your sidebar.
We suggest prioritizing content or widgets added to sidebars according to the relevancy with your site’s content.