The client holds an online publication house thus, interacts with different kinds of customers with different requirements each day. Since the customers of the client hold different interest and come from different background, they have to be approached with personalized emails. It was becoming a tiresome as well as an
endless task for the client to manage such a large base and provide them with personalized mails. So, he wanted a solution where he can customize the Newsletters as per his choice and provide the users with the mail of their interest. Summarising, he wanted a Newsletter builder.