Instagram was launched in 2010 as a photo sharing app for the Millennial. Since then it has been the most favourite app for the youngsters to flaunt their pics as well as for the marketers to showcase their products. It has a huge base of around 500 million users and almost 20,000 brands. Due its popularity among the youngsters who are also the online shoppers, and its large user base, it is one of the most predominating platforms to market your product.
Instagram if used efficiently becomes your free marketing agent which is capable to sell your products and services throughout its wide range of network. You just need to understand how this social media platform works to take advantage of its user base.
Enhance your BioYour bio is the first thing which let the audience know about you. It creates your first impression. Be sure to make it short and attractive. Put a link to drive traffic to your website. Mention your products or services. Also you can put a “like-to-buy” link in order to drive your traffic to a particular landing page.
Use HashtagsHashtags are the driving force of Instagram. A proper hashtag list your post in a particular category. If you intend to get more likes, share or comments on your Instagram post, use hashtags. For example, use #denim to give a visibility to your post to all those users who would search for denim. You can use as many hashtags as you can but they should be associated with the post.
Chose a Right InfluencerPeople tend to follow the brand their favourite celebrity is following. Here comes the influencer marketing. Business branding relies heavily on it. Its results are quick and steady. You just need to choose a right influencer for your product. For example- If your business deals with Men’s clothing you should try making Leonardo Di Caprio, Brad Pitt, or someone else with a huge follower base as your Influencer.
Share Quality ContentIf you just keep on flooding the products on Instagram, your audience would surely find your page boring and would stop following you. You must keep your content strategy precise and balanced. Try sharing some good stuff along with your products to make your page interesting. Keep posting some customer-focused posts, client offers, product information and some engaging posts to entice your audience.
Track Your Audience EngagementIt is very important to know what your customers like and what they not. You should track their engagement and find out the best time to interact with them, their geographic locations, time of the day when they are mostly available.
There are various tools like Crowdfire, Iconosquare, and SimplyMeasured with the help of which you can track your audience to make your posts more engaging and for better marketing.