With the dawn of online market, grocery retail stores have almost lost their existence. They have seen a tremendous downfall in the last 5 years. In America alone, more than 2000 stores have been closed down due to the rise of online market.
Major portion of our population is covered by Millennial. This is the generation who finds it hard to walk down to a grocery store for a monthly shopping. They want everything fresh and instant. This generation is the major user of online shopping and doesn’t believe in stocking up the grocery. This has given rise to the ‘retail apocalypse’.
We have witnessed a tectonic shift in the consumer buying habits and expectations and grocery stores are working hard to fulfil them. They have moved towards the use of blockchain technology to grow with the technological world.
Retail grocers’ wants to stay in the competition for which they are leaving no stone unturned. They are adopting everything from keeping high-end stock to implementing every payment method from cards to digital wallet.
The supply chain in the present scenario is not proper. The local producers struggle to get on to the shelves and the bigger players dominate the whole market. In fact, logistic supply chain management has also become the next most promising area.
Millennial today, are curious to know the story behind each and everything. Blockchain will let you know the complete chain of any product and its parts from where it grown to how they have received it. This will enhance their shopping experience and will be better than any other sort of advertisement.