Are you concerned about the effects of a low conversion rate on your e Commerce site? Learn here about five more reasons your e Commerce conversion rate is so low.
If your visitors are not converting at all, or there’s a sudden decrease in conversions, your bottom line will be hurt.
What if you could do something to recover those lost leads and sales? There are five more reasons your e Commerce conversion rate is so low discussed here.
There are many possible explanations for a poor conversion rate, and we look at five more reasons your e Commerce conversion rate is so low in this article.
1. Nobody Likes or Understands Your Product
Of the five more reasons your e Commerce conversion rate is so low , this one is common.
Product pages are where visitors who are browsing make the decision to buy, so that is another place where your website conversion rate can suffer.
Some product pages have a low conversion rate because they do a poor job of demonstrating the product to the potential buyer.
Shoppers want to understand how the product benefits them and solves their problems, and what the product’s main features are.
2. Poor Product Images
Images are important for conversions, and that goes for e Commerce sites. The better your product images appear, the more likely your product pages are to convert.
Stay away from tiny, low-quality, grainy images in favor of large, clear and interesting photos if you want to improve conversions.
3. Your Copy Is Not Persuasive
Poorly written copy is a frequent culprit among the five more reasons your e Commerce conversion rate is so low.
For best results with e Commerce conversions, your copy should be informative, error-free, well written, descriptive, persuasive, and emotional.
4. Distracting Pages
Make sure each page is focused on the core offer you want to make. That means removing navigation and other unnecessary elements on cart pages or landing pages.
Check your analytics for your pages to see if anything is preventing visitors from converting.
5. Unclear or no call to action
Is your call to action (CTA) clearly written and clearly visible? If not, you will miss conversions.
It is vital to have a single, clear call to action so visitors are crystal clear about what to do next.
6. Shoppers Don’t Trust You
Trust increases sales. If you are facing low conversion rates, it could be that visitors do not trust you.
You can improve the trust factor of your website by:
Avoiding spammy marketing.
Using social proof, including real customer reviews.
Showing that you’re real by putting your address and contact details and, if appropriate, team photos on the site.
Including trust seals