We the marketers are very much familiar with Content Marketing. We make content marketing strategies, but how many of us include Web Design in that strategy? A very few, or no one. Surprisingly, we don’t bother with the web design at all. We practice writing great content and distributing it over different channels. But, if the food doesn’t look tempting, we don’t even dare to taste it. Likewise, if the content doesn’t look appealing, no one would read it.This signifies the importance of web design in Content Marketing.
The impact of Web Design on Content Marketing
AccessibilityWhat’s the use of writing the masterpieces if one can’t reach it? The accessibility of your content directly depends on the web design. Especially in case of content-heavy sites like travel booking or magazines, it becomes necessarily important for you to choose a user-friendly web design.
If the visitors have to dive deep into your site or run through pages after pages to get the required information, they’ll likely be leaving the site or won’t return back. An ideal web design should have a search bar on your homepage or the use of drop-down menus and sub-menus could help the visitors with easy navigation.
ReadabilityColor combinations and typography makes your content readable. Your content should an apple of the eye. If your web design contains too many fonts and colors, it would really look very messy and gaudy. On the other hand, a website with a single color and font would be boring. So, your design has to be a balance between the two.
You could choose one or two font styles with one or two attractive color combinations depending on the importance of your content. The content you want to focus should be highlighted with a different color and font style than the complete website.
AppearanceIt is truly said that “the first impression is the last impression.” The first impression of the website is defined by its appearance. A clean, sophisticated site with great visuals is higher-rated over the one with an unpleasant appearance. In fact, audiences generally calculate the originality of the content based on how professional your web design is.
An attractive design gives your visitors a reason to trust your content and your professionalism. A great appearance counts a ton. It embodies a sense of confidence among the visitors to believe you and your work.
ComprehensionThe visuals are more impactful than words. We often remember the things what we see than what we have read or heard. The quality of your content gets automatically accelerated by adding visuals. Great graphics and videos are a treat to watch.
There is a large segment of the online audience who is a visual learner. For them, images, videos, infographics are a source of information. Say for example the websites who teaches us basic small-small things, the DIY ones, generally receive the attention with high-definition graphics or the videos. For such websites, the text content could only make worthy with the support of images or videos.