Every organization is established for the fulfilment of one or the other objective. Management acts as a medium which helps organization in achieving these objectives. Managers on the other hand, with his/her knowledge and experience forecast events and future plans accordingly. Moreover managers motivate their subordinates time to time to achieve predetermined objectives.
Skilled managers have both a specialized background and a set of managerial skills. Every organization looking for managers must demonstrate competence in three areas: technical, human relations, and conceptual skills.
- Technical — knowledge and understanding of the mechanics of a specific job.
- Human relations — understanding of people and being able to effectively work with people.
- Conceptual — ability to think and see the relationships between various parts and the whole.
Profits / Acquisition. This is the reason why every business needs a professional marketing specialist. Once that specialist gets knowledge about the company and its customers, they will bring together ideas to get the name of the company before its target group or target audience. Today, more than ever, businesses are relying on marketing professionals to prove to them that their advertising ventures are paying off. Moreover, Business owners/managers would be smart to realize that marketing and advertising should be done by the professionals.