Is Instagram Shadowban Affecting your Reach?

Instagram is a great platform to flaunt your pictures. But like other platforms, it too have some regulations to be followed unless it shadowban your posts. Now the question arises what is Instagram Shadowban?

Well, a Shadowban is when Instagram silently buries your posts from being discovered through hashtags. It could be seen to your followers but not to anyone else. One would not be able to see your post through the explore tab. This would negatively impact the reach.

But, how to discover which post has been Shadowbanned? The answer is a tool which makes you identify if your post has been shadowbanned or not. This tool works on post by post basis as Instagram never shadowban an entire account.

After knowing the posts which has been shadowbanned, the next question which aroused in my mind is why does Instagram shadowban the posts and how to avoid it? Well, the answer to the former one is still not clear. There is no specific formula for shadowban. Instagram takes many things into account before shadowbanning a post. Also, it has never disclosed its algorithm and has kept evolving it. So, one can’t give an exact answer to it.

Coming along to the latter one, there are some practises following which you could exclude your post from being shadowban.

  1. Don’t use bot for the posts. Instagram strictly prohibit the use of robots or automated software.
  2. Avoid using banned hashtags. There is a list of around 114,000 hashtags which Instagram has banned. Stop using them.
  3. Don’t overflow the post with excessive use of hashtags.
  4. Avoid using same hashtags on every post.
  5. Don’t comment hashtags on your own posts.
  6. Avoid editing the caption for a day after posting.
  7. Don’t abuse Instagram’s daily usage limit. It could be different for different accounts but for a safe side limit yourselves to 150 likes, 50 comments and 60 follow/unfollow per hour.

I hope, you must have understood what Instagram Shadowban is and how you could avoid your post from shadowbanning. Just follow these simple principles and enjoy the most engaging platform for sharing pictures.


How to Convert Customers for ‘Out-of-Stock’ Products?

Products cannot always be available, they run out-of-stock many times. There can be many reasons the item can be sold out. Whether it is seasonality, the nature of the product (exclusive ones) or even the offer which might have made it unavailable, you can’t hold it. It takes blood and sweat to make customers reach your site. It is equally important to convert those customers who have come to the e-commerce site for that out-of-stock product. You just can’t ignore them.

But how to convert such customers raises a big question in the minds of many e-commerce site owners.  The answer is quite simple. As soon as a customer hit a product page that he can’t buy, give him an option which he might not have expected. Try to exceed their expectation. And here’s what you can do to do that.

Landing Page

Another way to engage your customer for a product you can’t sell is redirecting them to a landing page which says the reason for the unavailability.

Trust me! The users would be eager to know why the product they have chosen is not available.  Again you can showcase some related products on that landing page.

Changes are there that the user might be interested in those products. This would let them buy some or the other product.

Email Sign-up

Let the customer feel welcomed on a product page that they can’t buy. Don’t just let them go.

You can ask them to sign-up with an email or drop their email so that they could be notified once the product is in stock. Doing this audience would be given a chance to spend some time on your website.

This could also let you benefited with an email list you can use later for your promotions. Isn’t it cool!!



This is a way too technical. You can set up a pre-order button for those out-of-stock products. This could let your customers buy the product within some time when the product arrives.

For this to be made possible you have to take care of few things. Firstly, you have to be assured when the product will arrive and have to fix the date as per that.

Secondly, you have to take care that the product is delivered as per the mentioned date and delivered anyhow. It shouldn’t happen that the in-stock date is after 3 weeks and you deliver the item within one or two weeks. In such cases, you should notify the customer with early deliveries. Otherwise it might break their trust on your website.

Last Words

You can convert your customers coming to out-of-stock product through a well-managed product page. You have to make their ‘could be bad experience to a great one.’ You should give them an option which could be an email sign-up, or landing page or an opportunity to pre-order but try making them come back to your site time and again.


Market your E-commerce Website with Instagram

Hello folks!!

As an E-commerce owner, if you wish to harness the power of visual and videos, then try Instagram. No one does it better than Instagram when it comes to displaying visuals and videos in the most possible creative way.



7 Things About E-commerce Your Boss Wants To Know

These days everyone is aware of e-commerce. Each and every person of all the age groups prefers shopping online for its ample benefits. So, you must be wondering why I am writing this article at this phase of time. Well, let me tell you if you know every bit of e-commerce, you are wrong.  It is a deep ocean, the deeper you go, the more you will discover.

Here are some really important things about e-commerce you must tell your boss

1. SEO will bring you leads-

The better the SEO of your site, the more will be the visibility. If a potential customer does a search and your website pops up, he will definitely visit it and you will surely find a customer.  Trust me! No one has the time to go deeper down to dig any site.

2. Enable Deals, Freebies and Free Shipping-

Sale, Discount and Free are few words which hit a human mind instantly.  In fact, running contest and giving giveaways on social media is another way that attracts the potentials and make them your loyalties.

3. Provide detailed Information-

Correct information about the product helps increase the trust among the customers. Visitors are likely to purchase a product if provided with detailed information.

4. Create Market for Niche Products-

Buyers have a tough time finding niche products in the over equipped e-commerce websites. Creating a market for specific products will let them buy their desired product on a single click. This will definitely push them back to your website time and again.

5. Live Chat-

Many vendors don’t find it an important feature but trust me, it is. It improvise your customer services to an extent. It also develops a trust among the customers that someone is available 24×7 to help them.

6. Facilitate the Customers with Store Finder-

Store Finder is another must-have feature your website should posses.  Since an e-commerce website targets the customer nation-wide and even internationally, it is important for customers to have a feature where they can find the original store of the desired product. This will improve the transparency.

7. Trustmark-

Last but not the least, Trustmark on a product signifies its genuineness. Customers are more likely to purchase a product with Trustmark on it. For eg-Users prefer Amazon verified products over the other at time of purchase.

All these points look very simple but are equally important. These little changes will surely make your e-commerce website successful down the line. So, just get up and ask your Boss to implement this today itself.

7 Little Changes That Will Make a Big Difference With Your E Commerce

If you are starting or even own an established, e-commerce website, 7 Little Changes That Will Make a Big Difference With Your E Commerce will improve your conversions, get more customers and increase revenue.

Here are 7 Little Changes That Will Make a Big Difference With Your E Commerce.

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