Is Instagram Shadowban Affecting your Reach?

Instagram is a great platform to flaunt your pictures. But like other platforms, it too have some regulations to be followed unless it shadowban your posts. Now the question arises what is Instagram Shadowban?

Well, a Shadowban is when Instagram silently buries your posts from being discovered through hashtags. It could be seen to your followers but not to anyone else. One would not be able to see your post through the explore tab. This would negatively impact the reach.

But, how to discover which post has been Shadowbanned? The answer is a tool which makes you identify if your post has been shadowbanned or not. This tool works on post by post basis as Instagram never shadowban an entire account.

After knowing the posts which has been shadowbanned, the next question which aroused in my mind is why does Instagram shadowban the posts and how to avoid it? Well, the answer to the former one is still not clear. There is no specific formula for shadowban. Instagram takes many things into account before shadowbanning a post. Also, it has never disclosed its algorithm and has kept evolving it. So, one can’t give an exact answer to it.

Coming along to the latter one, there are some practises following which you could exclude your post from being shadowban.

  1. Don’t use bot for the posts. Instagram strictly prohibit the use of robots or automated software.
  2. Avoid using banned hashtags. There is a list of around 114,000 hashtags which Instagram has banned. Stop using them.
  3. Don’t overflow the post with excessive use of hashtags.
  4. Avoid using same hashtags on every post.
  5. Don’t comment hashtags on your own posts.
  6. Avoid editing the caption for a day after posting.
  7. Don’t abuse Instagram’s daily usage limit. It could be different for different accounts but for a safe side limit yourselves to 150 likes, 50 comments and 60 follow/unfollow per hour.

I hope, you must have understood what Instagram Shadowban is and how you could avoid your post from shadowbanning. Just follow these simple principles and enjoy the most engaging platform for sharing pictures.


How to Convert Customers for ‘Out-of-Stock’ Products?

Products cannot always be available, they run out-of-stock many times. There can be many reasons the item can be sold out. Whether it is seasonality, the nature of the product (exclusive ones) or even the offer which might have made it unavailable, you can’t hold it. It takes blood and sweat to make customers reach your site. It is equally important to convert those customers who have come to the e-commerce site for that out-of-stock product. You just can’t ignore them.

But how to convert such customers raises a big question in the minds of many e-commerce site owners.  The answer is quite simple. As soon as a customer hit a product page that he can’t buy, give him an option which he might not have expected. Try to exceed their expectation. And here’s what you can do to do that.

Landing Page

Another way to engage your customer for a product you can’t sell is redirecting them to a landing page which says the reason for the unavailability.

Trust me! The users would be eager to know why the product they have chosen is not available.  Again you can showcase some related products on that landing page.

Changes are there that the user might be interested in those products. This would let them buy some or the other product.

Email Sign-up

Let the customer feel welcomed on a product page that they can’t buy. Don’t just let them go.

You can ask them to sign-up with an email or drop their email so that they could be notified once the product is in stock. Doing this audience would be given a chance to spend some time on your website.

This could also let you benefited with an email list you can use later for your promotions. Isn’t it cool!!



This is a way too technical. You can set up a pre-order button for those out-of-stock products. This could let your customers buy the product within some time when the product arrives.

For this to be made possible you have to take care of few things. Firstly, you have to be assured when the product will arrive and have to fix the date as per that.

Secondly, you have to take care that the product is delivered as per the mentioned date and delivered anyhow. It shouldn’t happen that the in-stock date is after 3 weeks and you deliver the item within one or two weeks. In such cases, you should notify the customer with early deliveries. Otherwise it might break their trust on your website.

Last Words

You can convert your customers coming to out-of-stock product through a well-managed product page. You have to make their ‘could be bad experience to a great one.’ You should give them an option which could be an email sign-up, or landing page or an opportunity to pre-order but try making them come back to your site time and again.


Magento Checkout Options for Greater Conversions

One of the main reasons people go for online shopping is that they don’t want to queued up for long in order to purchase their product. An easy check out is a great sigh of relief for the customers.  In order to convert more leads into customers, you have to have this feature as a must. The easier customers are able to purchase their product, the greater would be the chance of their come back.

Magento has really helped its merchants to save their pockets on the Checkout feature. It has some default check out options as well as some add-ons which could help you make an easy going market store for your customers.

Default Checkout Options by Magento

Magento has some really impressive default checkout options which are a treat for its Customers

Magento One-page Checkout

Magento understands its user’s value for time and doesn’t want the customers to waste their time on extra clicks. Thus, it offers one-page checkout option.

This checkout process works in steps. Customers can see one section at a time with information about the next step. When a customer click a buy now button, it would first ask for shipping address and chosen shipping method followed by payment-process and finally the ‘place order’ segment.

Magento is known for its customization. Sellers can opt out default customer settings to add particular fields. Also, if the customer wants to purchase a downloadable product then shipping details could confuse them. In such cases Magento offers plan B where the checkout automatically turns out to be a single step process without shipping details.

Magento Guest Checkout

Many times user doesn’t want to get registered and leave their information. In order to convert such users, Magento has provided the option of Guest Checkout. Here the customer can purchase any product without registering themselves to the e-commerce site.

Also, the sellers could use the Guest checkout to register customers extension to automatically register the customers and provide them with password and transfer their information to a new account.

Magento One-Click Checkout

Repeated customers already have their shipping address and payment information saved in their account. In order to ease such customers with the checkout process, Magento offers Instant Purchase Module.

This checkout option helps the customers to purchase their product in just two clicks. Just click the Buy Now and then Confirmation and you are done!! Isn’t it great!!!

Owners of the Magento shop have no excuse to loose the customers with the cumbersome checkout processes. It also has a Magento One-step checkout extension which is a bit similar to Magento One-page checkout with a difference of no extra clicks and showing total order price all at once.  Magento has given several checkout options and add-ons which one can use to make shopping a great experience for its user.


5 Expensive Shipping Mistakes To Avoid

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Category : Blog

Shipping is a very important factor that counts in an online business. It’s not just about the product which matters to a customer, but about how early will he receive it and how many bucks he has to spend for receiving it. Shipping is one of the deciding factors for your e-commerce store’s success.  It can lead you to reach heights and it can even be the cause of your store’s downfall.

The importance of shipping understood by the market players like Amazon, Alibaba etc… has continued to evolve, but those who fail to master the complexity of shipping doesn’t reach their full sales potential. Many new players often underestimate the importance of shipping and then risks their business to run down committing this serious mistake.

Single Shipping Option

People love to shop online, especially when they find shipping options. Say, for example, if one wants to gift something or one needs a dress for a party in two days, then he or she will require a site that offers early delivery. In such cases, people often tends to give an extra buck for the early arrival of their orders. On a contrary, there are people who seek free delivery irrespective of the delivery date. By offering shipping options to your customer, you are probably decreasing your cart abandonment. In fact, by providing different delivery options, you are targeting both the type of audiences.

Wrong Packaging

The packaging is a very important aspect of creating your brand value. And not just maintain a brand, it is important for the safety the product you are delivering while transportation. Even more, packaging determines the delivery charges. Previously, the charges were determined by the weight of the product, but these days two factors count for the charges- weight, and size. There are stores which try to cut the costs by packing in small packages and forget to care about the products’ safety. An ideal packaging should be 2 inches from the product and should hold the product in the bubble wrap and the most delicate ones should also have airbags.

Estimating Shipping Expenses

To make estimations prior to work is a good habit, but not in every case. Shipping costs vary a lot from the estimation and thus, makes you sometimes out of the budget. There are factors such as residential delivery, weekend delivery, recipient’s signature, fuel surcharge, which depends on the customer. In fact, you never know how many of your products will be returned so how can you estimate that. These few unpredictable things when considered during estimation will really make you break the budget.

Not preparing for Shipping Charge Changes

Shipping carrier companies increase their shipping charges annually. But, that too depends on company to company. Various e-commerce stores don’t consider this knowingly or unknowingly and run out of the budget then. This increment usually happens yearly, but some companies may raise in mid of the year. Since the amount of increment is very small, online stores tend to neglect it. But, this small delivery charge increase, increases the budget to a large amount when counted annually or quarterly.

Overlooking Customer Address Validation

Shipping address is very important not only for the customer to receive the product at a right place but also for the store to track the product at any point in time. Also, sometimes you have to deal with the order returns just because of a wrong address. This increases the company’s expenditure for no reason as the returned order has to be shipped back at the company’s expense.  This not only cut off your pockets but also degrades the brand value of your store.


Top 10 Tools to test your E-commerce site

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Category : Blog

When did you last perform your site check-up? Yes, you read it right, the site check-up. Testing is merely important for every website especially for E-commerce websites with heavy databases. It measures not just the site’s performance but also improves the customer experience.

In the world of testing, new and proliferated tools keep on coming up with each passing day. It is important to know which tool will work the best for you. Listed below are top 10 tools to test your E-commerce website-

1. Optimizely

Optimizely is a very nice tool that does everything to improve the ROI of your business. From tracking the visitors to clicks, conversions, A/B testing to optimizing your conversion funnel, it makes your web a traffic driving force.



2. Crazy Egg

This tool makes you learn what attracts your visitors more on your website. It generates heat map which shows what’s hot on your website, confetti to distinguish the clicks by referral sources, scroll map to detect how much your page has been scrolled, and overlay which gives you the exact number of clicks per element.

3. Spur

Web design matters a lot when we talk about e-commerce. Spur is a tool which lets you improve your web design by analyzing your site based on its seven different applications. You just need to paste your URL and rest is the Spur’s game.

4. Monitis

Using this tool lets you monitor your website for better performance. It has different applications to measure the performance of your website like Full Page Load Monitor, Uptime Monitor, Transaction Monitor and Web Stress Monitor.



5. SEOmoz

SEOmoz gives you a complete SEO site check-up of your website. It performs all the on-page optimization activities on site and track rankings to ensure the optimal performance of your e-commerce site.

6. GTmetrix

GTmetrix tests your site for speed and performance. It is one of the most widely used free tool for speed optimization. It gives you a clear glimpse of what’s going wrong and where. It also has solution to optimize your web page and make it faster.



7. Load Impact

Used by some of the bigger names in the industry, Load Impact is a tool to calculate the load on your website. It performs automated testing, API testing and Web and Web app testing. It is a next generation open source load testing tool for the developers.

8. Pingdom

It is one of the best speed monitoring tool for an e-commerce website. It provides smoother website interactions and a greater user experience by monitoring and providing strategic report of the website performance.



9.  Uptrends

It is another reasonable tool for website monitoring.  It is a cloud-based performance and network monitoring tool and offers all types of monitoring including server monitoring and real-user monitoring.

10.  BrowserStack

BrowserStack is a cross-browsing testing tool. It has several outstanding features which makes it different from rest in the list. It includes smart phones and tablet emulators to test across a large range of devices.

These are just 10 tools which I prefer to be the best ones for your e-commerce site. However, there are many other similar tools you can opt for your own site. If you find an exceptional tool for the site check-up, please mention in the comments.