10 Must-Follow Facebook Pages for E-commerce Marketers

Category : Blog

Facebook has become one of the best marketers these days. We get to know about who’s doing what and when through different Facebook pages or Facebook Stores. These Facebook Stores not only help us select a better product for ourselves but also help us with what’s trending in the market.

Here is a list of 10 must follow Facebook pages for an e-commerce store. These pages will surely amaze you with their marketing skills and the way they have targeted this most widely used platform.

    • Bob Marley This is one of the most followed pages or say Facebook store. With around 73 M followers, this store sells music, CDs, apparel and other accessories. It gives you the option to select the product from categories and add to the cart directly from the Fstore and the checkout process redirects you to the website.FB-Store_Bob
    • Amazon Yes, Amazon, the multi-millionaire company, with the widest range of products rests at number 2 in our list. Amazon keep its Facebook page fresh by constantly posting interesting videos and ads of its diverse range of products.
    • Red Hot Chili Pepper Red Hot Chili Pepper is a musical band. Their Fstore offer s you a wide range of hoodies, t-shirts and military patches. They have around 28M followers making them to generate great leads.
    • Avon– Avon is a major producer of beauty products. With a large base of around 19.6 M direct customers, Avon’s Facebook page is a brand identity. It attracts the customers through great blogs, beautiful pictures and videos which guide its users how to apply their products.
    • Dafiti Dafiti is the fastest growing e-commerce shopping store of the Brazil. Founded in 2010, it is one of largest providers of apparel, shoes, accessories etc. It tempts its 11 M followers through exclusive offers and videos.
    • Rosegal Having 11 M followers in a short time period of just 5 years, it is one of the best Facebook stores you will visit presently. It showcases the products with prices, descriptions and even reviews right on your Facebook account.
    • The Body Shop The Body Shop offers an exclusive range of beauty and skin care products for its customers in more than 50 countries. Its Facebook store lets you view a number of products with their prices and redirects you to their website to make the purchase. With around 7.5 M followers, it makes a position of no.7 on our list.
    • Dressily Dressily offers very beautiful and exclusive wedding collection for women. Its Facebook store is filled with very pretty and lovely dresses for women. Having around 1 M follower, they give a tough competition to rest others in the list.FB_Store_Dressily
    • Moosejaw Mountaineering It is a unique store in itself offering apparel, footwear, accessories, tools and kits related to mountaineering. Its FB page gives you e-catalog along with the option to review and purchase from its site.
    • NNNow Last but not the least, NNNow is another one giving a lovely shopping experience to its customers through social media. Wide range of products and high-definition videos attracts the customers to make a purchase through its Facebook store.

These pages are really giving you a reason to add a store to your Facebook page. Just follow them to learn what they’re doing and what are they up to.

Which Social Community is excellent for your on-line business?

Category : Blog

In this era there are so many businesses and so there are many advertising mediums for businesses to promote social media and networking making use of social community. Nonetheless most business proprietor asks themselves which social network they should use for their business. Using well-known advertising mediums would be the great choice. Facebook, Twitter and LinkedIn are most famous and well known throughout the world and tend to have easier access when it comes to clients.

Social Media by Small Business

Use of Social Media in Percentage by Small Businessess

Why You Must Use Facebook to Promote Your Business ?

Facebook is leading among all the social websites with 82% of small businesses registered; it is followed by YouTube, Twitter and LinkedIn with 73%, 47% and 47% respectively. (Source: Mediabistro).

Facebook has many different features that allow you to promote your marketing material. Here are a few:

  • Creating a Facebook ad (and there are analytics included!)
  • Hosting a Facebook contest
  • Promoted Facebook posts

Facebook has made it easy for businesses to create their own business profiles and company pages in order to connect with the audience. Using page you can promote your company news and services via post and check for notifications such as how many people like and share your posts as well as check what people are saying on your own page.Facebook also allows you to write a longer or more complete post regarding what you want to promote like new product description or service. It gives you the opportunity to give a proper description with as much detail as possible. There is a limit of course, but you would be able to say all you need in one post.

49% of Users Prefer to Interact with Brands via Twitter..!!

Like Facebook, you can also use Twitter as it is also most popular social network. Twitter doesn’t allow as many characters as Facebook does as it gives the audience limited sentence to read. So it is great for quick glances of interesting news. With Twitter you can add links which takes readers to websites, articles or videos. This is similar to Facebook, but it is ideal for people who don’t feel like reading too much. Re-tweeting gives your follower’s followers an insight into what you do and what you post. It makes you more known. A wider variety of people will see what you have to offer instead of just the family and friends of followers. You may be able to reach more people with those followers. Furthermore, hash-tagged words can be entered in the search bar for the purpose of finding trending news.

With Twitter, you are limited to 140 characters so you want your content to be interesting and eye-grabbing. One way you can achieve call-to-action by technically using more than 140 characters is by using a Twitter Card. A Twitter Card is a snippet for tweets that are ideal for engagement and overall appeal. Shopify offers a few creative ways on how to use Twitter Cards:

  1. Promote Contests
  2. Introduce New Products
  3. Share resources
  4. Piggyback on current events
  5. Share videos
  6. Generate leads

LinkedIn For Business ?

Another social network to consider is LinkedIn. Whether you want to connect with industry professionals, network, attract clients, establish thought leadership, or generate prospects and leads (or indeed, all of the above), LinkedIn should be an integral part of not just your social media marketing strategy, but also your overall inbound marketing strategy.

LinkedIn has about 280 million users of which 80% spend less than eight hours a week on the site, according to The Undercover Recruiter. A whopping 76.9% of users claimed LinkedIn helped them research people and companies. LinkedIn has many features that most forget about and here are the top 5:

  1. Groups
  2. People Searching
  3. People You May Know
  4. Who’s Viewed You
  5. Company Information

The social network marketing platform depends on the type of business and what their intentions are. If they want to have long promotional posts with adverts and images, then Facebook would be the best option. If the target market is interested in posts about snippets of news and technology trends, then Twitter is a good option to use. If the business only focuses on generating prospects and leads then LinkedIn would be the better option.

Bezoar Software, web design and Development Company in USA offering resilient web and mobile apps solutions, digital marketing solutions. Contact us now to achieve your on-line success.

Visit our website http://www.bezoarsoftware.com for more information on our services.

Massive Media Site Shut Down By Facebook

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Category : Blog


One of the big news stories online this week was the sudden deletion of The Shade Room’s page on Facebook. With a following of roughly 4.5 million people the unexpected disappearance of the popular gossip and entertainment news platform quickly got the social media and news sites buzzing. As it currently stands Facebook’s position is that TSR had “repeated” intellectual property violations. While The Shade Room attempts to fight the machine this brings about a bigger issue. Don’t house too much of your brand on any platform that is not yours.

Here at Bezoar Software we take pride not just in the design and creation of your website but we make sure you are in the best possible space to safely build and grow your brand with security and confidence. You will have a protected home site with full social media sharing capabilities but with out any other people holding power over your content but you.

The landscape of content consumption is in flux but in the end you still need to own a quality space for your brand.

***View Our Portfolio Here***

Changing Customer Expectations Regarding Content Consumption

Of course, it wasn’t just the bells and whistles of these [Social Media] advances that began changing the content landscape. The way people began offering and consuming content took a turn. Twitterstorming, for example, became a way of content writing to be used as a way to release a fairly large amount of information broken up into small pieces.

For more on this topic you can visit this insightful Social Media Week post.

Use fab as e-Commerce

Use Facebook as e-Commerce

Category : Blog

Do you ever wish to start a Facebook store to sell on Facebook? Yes you can, well Facebook has more than 1.5 billion active users every single month.

That’s 1,500,000,000 + effective users and hidden customers!

Now the fact is not all of them are going to be your talents client. However even if a micro fraction of that may be your expertise purchaser, that’s sounds pretty good.

Today’s infographic delves into the facts and figures showing use of Facebook as an e – Commerce store. It will also show a comparison of e-Commerce conversion rates between various social networks.


Facts Source:

eCommerce Conversion Rate by Social Network

Bezoar Software gets 100 likes on facebook

100 Likes, and the journey begins for Bezoar Software

Bezoar Software really happy to welcome all our friends, supporters and also daily visitors to our official Bezoar Software Blogs. Day today we’re celebrating 100 likes on Facebook Page!  Our website will be viewed by supporters, visitors and also our official website facebook page will view by more number of people in all over the world. 

Thank you to all of our followers, we appreciate your support as we continue in our pursuit to speed up the pace of advancements in the areas of web and mobile apps Design, Development as well as in Digital Marketing Concepts.

Keep spreading the word to your friends and family, and look out for more updates on our progress!

Much love,

The Bezoar Software Team

P.S. If you don’t know what we’re talking about, click the link below and hit “Like”!