In this era there are so many businesses and so there are many advertising mediums for businesses to promote social media and networking making use of social community. Nonetheless most business proprietor asks themselves which social network they should use for their business. Using well-known advertising mediums would be the great choice. Facebook, Twitter and LinkedIn are most famous and well known throughout the world and tend to have easier access when it comes to clients.
Use of Social Media in Percentage by Small Businessess
Why You Must Use Facebook to Promote Your Business ?
Facebook is leading among all the social websites with 82% of small businesses registered; it is followed by YouTube, Twitter and LinkedIn with 73%, 47% and 47% respectively. (Source: Mediabistro).
Facebook has many different features that allow you to promote your marketing material. Here are a few:
Creating a Facebook ad (and there are analytics included!)
Hosting a Facebook contest
Promoted Facebook posts
Facebook has made it easy for businesses to create their own business profiles and company pages in order to connect with the audience. Using page you can promote your company news and services via post and check for notifications such as how many people like and share your posts as well as check what people are saying on your own page.Facebook also allows you to write a longer or more complete post regarding what you want to promote like new product description or service. It gives you the opportunity to give a proper description with as much detail as possible. There is a limit of course, but you would be able to say all you need in one post.
49% of Users Prefer to Interact with Brands via Twitter..!!
Like Facebook, you can also use Twitter as it is also most popular social network. Twitter doesn’t allow as many characters as Facebook does as it gives the audience limited sentence to read. So it is great for quick glances of interesting news. With Twitter you can add links which takes readers to websites, articles or videos. This is similar to Facebook, but it is ideal for people who don’t feel like reading too much. Re-tweeting gives your follower’s followers an insight into what you do and what you post. It makes you more known. A wider variety of people will see what you have to offer instead of just the family and friends of followers. You may be able to reach more people with those followers. Furthermore, hash-tagged words can be entered in the search bar for the purpose of finding trending news.
With Twitter, you are limited to 140 characters so you want your content to be interesting and eye-grabbing. One way you can achieve call-to-action by technically using more than 140 characters is by using a Twitter Card. A Twitter Card is a snippet for tweets that are ideal for engagement and overall appeal. Shopify offers a few creative ways on how to use Twitter Cards:
- Promote Contests
- Introduce New Products
- Share resources
- Piggyback on current events
- Share videos
- Generate leads
LinkedIn For Business ?
Another social network to consider is LinkedIn. Whether you want to connect with industry professionals, network, attract clients, establish thought leadership, or generate prospects and leads (or indeed, all of the above), LinkedIn should be an integral part of not just your social media marketing strategy, but also your overall inbound marketing strategy.
LinkedIn has about 280 million users of which 80% spend less than eight hours a week on the site, according to The Undercover Recruiter. A whopping 76.9% of users claimed LinkedIn helped them research people and companies. LinkedIn has many features that most forget about and here are the top 5:
- People Searching
- People You May Know
- Who’s Viewed You
- Company Information
The social network marketing platform depends on the type of business and what their intentions are. If they want to have long promotional posts with adverts and images, then Facebook would be the best option. If the target market is interested in posts about snippets of news and technology trends, then Twitter is a good option to use. If the business only focuses on generating prospects and leads then LinkedIn would be the better option.
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